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Neutral specializes in integrated communication design and technology solutions. |
| WORK ARCHITECTURE ANIMATION |
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| ELBPHILHARMONIE CITY OF HAMBURG Shanghai Expo 2010 showcases Hamburg's extraordinary new landmark designed by Herzog & de Meuron in a new film by Neutral. The Elbphilharmonie, the highly anticipated new concert hall housed in this unique structure right on the Elbe river is due for completion in 2012. It comprises three concert halls, one hotel, 45 flats and the Plaza, a public square elevated 37 metres above the river, with an amazing 360 degree panoramic view of the city. The acoustically superior concert hall that stands 50 metres above the river provides seating for 2,150 people. Neutral's evocative approach combines footage of the construction site with 3D animation to exlpore both the spaces inside as well as the impact the building has on its surroundings and the city skyline. |
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| RAISING MALAWI MADONNA Madonna's initiative, Raising Malawi Academy for Girls, is being supported by Neutral's new animation depicting the project bringing about sustainable, long-lasting change in Malawi. Neutral produced the film based on architectural designs by Markus Dochantschi of Studio MDA, New York. The project hopes to set new educational and sustainable standards for schools in Malawi and other developing countries in the region. Neutral's film, which includes footage shot on location in Malawi, shows the students of the Academy leading the viewer through a variety of spaces. The film will help to raise funds for the project due for completion in 2012. |
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| 2012 LONDON OLYMPICS ODA A short 3D animation depicting the future London Olympic Stadium to TV audiences. Commissioned by the Olympic Delivery Authority. |
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| MELISSA ZAHA HADID ARCHITECTS A brand video depicting injection molded shoes designed by the world renowned architect, Zaha Hadid. Commissioned by the Brazilian shoe manufacturer Melissa. |
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| DAC - DANISH ARCHITECTURE CENTRE OMA Neutral’s animation for the Bryghusgrunden Project, designed by the Office for Metropolitan Architecture. The complex is situated on Copenhagen’s waterfront and will house the Danish Architecture Centre as well as the Realdania Foundation. |
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| TATE MODERN PLUS TATE MODERN Concentrating on the urban impact of the future Tate Modern, this animation was used to win funding for the extension of the Museum, designed by Herzog & de Meuron Architekten. |
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| MOTOR CITY FOSTER & PARTNERS The animation sketches out Foster and Partner's winning competition entry for the Stand at the F1 track in Zaragoza, Spain. |
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| PARIS EXPO HERZOG & DE MEURON A visualisation of a Herzog & de Meuron designed scheme for the Expo along the Périphérique in the South West of Paris. |
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| ALLIANZ ARENA HERZOG & DE MEURON A winning competition entry designed in collaboration with Herzog and de Meuron Architects to create a 66,000 spectator football stadium in Munich, opened 2006 for the World Cup. |
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| WORK 3D ANIMATION / BRANDING |
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| LUFTHANSA MAGAZINE ON AIR Monthly, more than a million Lufthansa passengers are experiencing the Magazine On Air video programmes branded and designed by Neutral. Having closely collaborated with Lufthansa since 2003 on the production of interfaces, 3D graphics and custom shot footage from more than 20 cities around the world, Neutral has produced a series of 40 idents and openers for the system. |
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| LUFTHANSA BUSINESS CLASS SEAT The 3D animation introduces Lufthansa's new business class environment. Every feature relating to the seat is visualised and explained. |
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| LUFTHANSA SAFETY VIDEO 3D animated characters demonstrate the safety procedures on board of Lufthansa's 5 types of long-haul aircraft. The aircraft specific versions feature corresponding cabin environments and relevant details. Each of the briefings was produced in 13 languages. |
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| LUFTHANSA MUSIC OPENER Dynamic opening sequences introduce the various music video programmes, such as the Tamil Payanam, Chinese Pop Fei Chang and the Arabesque popular music channels. |
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| LUFTHANSA KIDSFUN A combination of video and 3D animation, the KidsFun opener introduces Lufthansa's children's programme. |
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| FINNAIR MARKETING VIDEO The 3D animation, used for advertising and marketing presentations, clearly demonstrates the fact that the most direct stop-over route between the UK and Far-East Asia connects via Finnair's hub in Helsinki. |
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| AIR NEW ZEALAND INTRO An animated branding sequence introduces the passenger to Air New Zealand's Inflight Entertainment System. Pitch design. |
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| AIR NEW ZEALAND WORLD SPORTS Part of Air New Zealands IFE system, this opener announces the sports program. Pitch design. |
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| WORK USER INTERFACES |
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| A380 IFE DESIGN LUFTHSNSA Lufthansa's flagship A380 takes off with Neutral designs on board. The launch of Lufthansa's A380 in June 2010 sees the culmination of the long-term cooperation with Neutral on designs for their Inflight Entertainment Systems. The Panasonic hardware has been given a new contemporary look in all classes, including versions for touch screen and handset navigation. The innovative designs incorporate transparent overlays and animated graphics as well as movie preview clips. Audio and video on demand are being complemented by a multitude of other engaging features like personal playlists, interactive destination guides and maps to follow flight progress. Available in 8 languages including Arabic, Japanese and Chinese, the system underwent thorough user experience tests before being fully deployed on the Lufthansa A380 fleet, marking a new chapter in the global carrier's history. |
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| LUFTHANSA IFE SYSTEMS · eX2 · eTES · eVu Neutral designed the complete overhaul of Lufthansa's First, Business and Economy class IFE interfaces, including versions for touch screen and handset navigation. The innovative designs incorporate transparent overlays and animated graphics as well as movie preview clips. |
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| LUFTHANSA INTERACTIVE SEAT The 3D animation introduces Lufthansa's new business class environment. Every feature relating to the seat is visualised and explained. |
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| LUFTHANSA IFE CONTENT Spanning hundreds of pages, Neutral has designed and implemented engaging interactive content for Lufthansa's IFE (eX2 and eTES). The content is updated monthly and is being deployed in multiple languages. The content includes city guides, routes, fleet and company information, details on Frequent Flyer programmes as well as airline history and content for children. |
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| LUFTHANSA IFE R&D A flash-based exploration into the possibilities of interactive communication for IFE systems. This R&D commission set the foundation to the 6 year long ongoing collaboration between Deutsche Lufthansa and Neutral in the realm of IFE. |
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| ROCKWELL COLLINS KIOSK To present Rockwell Collins' content services arm enCompass at trade shows, Neutral created an interactive presentation featuring the emblematic look of the enCompass corporate identity. Using 3D animation and video, the kiosk presentation includes video interviews with key staff. |
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| WORK WEBSITES |
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| 1111 LINCOLN ROAD WEBSITE The visual concept for this website sensitively adapts to the architectural language developed by Herzog & de Meuron, designers of Beijing's Olympic stadium, for the 1111 Lincoln Road development in Miami Beach. |
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| PAD WEBSITE A web-based 3D visualisation of a modular dwelling pushes the boundaries of online communication. The house unit is presented in various different contexts and the technical system explained in a visually engaging way. |
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| MATTHEW LLOYD ARCHITECTS WEBSITE Website for London based Matthew Lloyd Architects. |
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| KRAUS SCHÖNBERG ARCHITECTS WEBSITE Website for London based Kraus Schönberg Architects |
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| CITY OF LONDON R&D A research & development project exploring the capabilities of a Flash powered 3D interface to browse the City of London's Street Scene Challenge projects. |
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| WORK 3D INTERACTIVE |
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| CITY OF LONDON STREET SCENE CHALLENGE Developed with the City of London, this interactive 3D project explores the capabilities of a Flash-powered 3D interface to present the City of London's Street Scene Challenge projects. |
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| 2012 LONDON OLYMPIC STADIUM 360º Following a 3D animation commissioned by the Olympic Delivery Authority, Neutral have developed this novel 3D interactive project showcasing a 360º animation which allows the viewer to interactively explore the venue. |
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| 1111 LINCOLN ROAD 360º This spectacular designer-carpark built by Herzog & de Meuron in central Miami Beach is being explored using this 360º interactive animation. The Flash-based 3D solution is the central feature of the upcoming relaunch of the project website. |
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| NEUTRAL WISHES 2010 360º Neutral's Season's Greetings tests various possibilities relating to interactive 3D animation. |
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| WORK VIDEO INSTALlATIONS |
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| RESACPE NEUTRAL Initially commissioned by the British Council for the Lisbon Biennale, Rescape fuses neutral's interest in the transient state of mind with the experience gained over the years working for the airline industry. The immersive film installation traces an airbound journey across an imaginary Great Britain while sketching out the historical development of human habitation resulting in an apocalypse. |
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| GLOBAL CITIES TATE MODERN Screened in the Turbine Hall of Tate Modern as part of the Global Cities exhibition, the film introduces the visitors to the main themes of the show, coinciding with the rise in global urban population to more than 50%. Consisting of 3D urban environments, both real and imaginary, the film is underlined by a dark spatial soundtrack and an urban hip hop beat. Commissioned by Tate Modern, curated by Ricky Burdett and Sarah Ichioka. |
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| UPRIGHT NEUTRAL An imaginary urban conglomeration combines the experience of multiple cities around the world into one continuous vertical journey. A self produced installation film exhibited at the Neutral retrospective in 2007 at the Architecture Foundation in London. |
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| PLACE TO PASSAGE TRIBE ART A 5 screen animated film installation depicting a personal journey through imaginary landscapes. As the vehicle traces a lifecycle, the film examines how velocity affects our senses and memories. A collaboration with fashion designer Hussein Chalayan commissioned by Tribeart / Honda Racing. |
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| ARSENALE VENICE BIENNALE A 360 degree projection at the entrance of the exhibition, introduces the visitor to the subject matter at the 10th International Architecture Exhibition at the Venice Biennale 2006. |
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